When we sat down with Bob Hansen for this conversation, we knew it would be grounded in both legal depth and real-world business experience. Bob is a founding partner of The Marbury Law Group and has extensive experience across patent prosecution, litigation, licensing, portfolio strategy, and complex IP transactions. But what makes his perspective particularly compelling is that he also brings 20 years of real-world experience as an engineer, program manager, and business executive in Fortune 50 companies and start-ups. He understands firsthand how innovation moves from idea to product, and how intellectual property law fits into that journey.
That dual lens is exactly why we wanted to have this discussion. Bob evaluates technology not just as a patent attorney, but as someone who has managed engineering teams, navigated acquisitions and divestitures, raised capital, and built businesses. When someone with that background says AI has been transformative and backs it up with measurable 3 to 4x efficiency gains, it’s worth listening.
Key Insights
- AI adoption requires proof. Bob and his team tested multiple tools before committing, and only moved forward once they saw quantifiable results.
- 3 to 4x efficiency gains changed the business case. By tracking his own drafting time, Bob demonstrated that AI-enabled workflows made fixed-fee work viable at partner rates.
- Demonstration drives adoption. Live drafting sessions, client transparency, and side-by-side cost comparisons created full buy-in from both clients and colleagues.
- Integrated chat removes friction. Keeping research, drafting, and revisions inside one contextual workspace eliminated copy-paste workflows and saved significant time.
- Context is a force multiplier. AI performs best when it understands the full invention disclosure, file history, and drafting materials in one place.
- Speed expands strategic value. Faster drafting didn’t just save time - it enabled better coverage, stronger enablement, and real-time responsiveness to client needs.
About Marbury Law
The Marbury Law Group is a premier mid-size, full-service intellectual property and technology law firm in the Washington, D.C. area, with additional strength in commercial law, litigation, and trademark litigation. Recognized by Juristat as a top 35 law firm nationwide and holding Martindale-Hubbell’s AV® Preeminent™ Peer Review Rating, Marbury serves clients ranging from Fortune 500 companies and mid-size technology businesses to high-tech startups and inventors. Its practitioners bring unusually wide-ranging experience, including former technology executives, government R&D managers, startup founders, in-house counsel, “big-law” attorneys, USPTO patent examiners, and judicial clerks.
Marbury delivers “big-law” service with the flexibility and personal attention of a smaller firm, pairing high-quality work with efficient, budget-aware billing. Based near the USPTO, the firm has drafted and prosecuted thousands of U.S. and foreign patent applications and trademarks, and advises on IP strategy, diligence, and licensing. Formed in 2009 through the merger of two established practices (with roots dating back to 1994), the firm takes its name from Marbury v. Madison (1803), the landmark Supreme Court case that established judicial review.