How Nielsen Is Scaling Patent Operations with AI

About Nielsen's Portfolio

Nielsen's intellectual property portfolio spans audience measurement technologies, viewer analytics, cross-platform data integration, and artificial intelligence & machine learning – built through contributions from global engineering, data science, and product teams. Managing this breadth across multiple jurisdictions requires both technical sophistication and operational efficiency, which pushes Nielsen’s in-house IP function to continuously stay at the cutting edge of IP practice. That drive led Nielsen to conduct an evaluation of AI patent tools.

Why Nielsen Selected Solve Intelligence

After testing Solve Intelligence across their team in Q4 2025, Nielsen integrated the Solve Intelligence platform as a strategic component of their IP operations. Key selection factors included:

Attorney-Led Product Design: Solve Intelligence is built by patent practitioners for patent practitioners. The platform keeps attorneys in the driver's seat while accelerating routine workflows. This is a critical requirement for an in-house team maintaining Nielsen's quality standards.

Workflow Flexibility and Consistency: Nielsen's IP function spans multiple technology areas, each with distinct claiming approaches and drafting conventions. Solve's custom template system allows the team to maintain consistency while adapting outputs for different technical domains and jurisdictional requirements. This same approach also heightens the ability of Nielsen’s in-house team to collaborate effectively on approaches and conventions.

Solve in Practice

Solve Intelligence is helping Nielsen modernize their patent practice with AI. Here are some ways that practitioners at Nielsen are using Solve Intelligence’s suite of products to augment their workflows:

• Patent Application Drafting: Generating detailed specifications aligning figures, claims and the description, as well as maintaining consistent terminology and proper antecedent basis. The interactive AI assistant allows practitioners to refine claims and descriptions while preserving technical precision across Nielsen's measurement, analytics, and data science technologies.
• Office Action Response Preparation: Summarizing examiner rejections, identifying key grounds of rejection under §§ 102 and 103, and developing strategic counterarguments. Solve Intelligence's AI tool surfaces gaps in examiner reasoning and proposes targeted response strategies, streamlining prosecution workflows before the USPTO and other jurisdiction offices.

Enterprise Security for Sensitive IP

As a company handling proprietary competitive intelligence, data security was paramount in Nielsen's evaluation. Solve Intelligence met Nielsen's enterprise requirements through:

• Zero data retention agreements with all LLM providers
• SOC 2 Type II and ISO27001 certification
• GDPR and CCPA compliance
• AES-256 and TLS 1.3 encryption
• No AI model training on customer data

For more detail on Solve's data confidentiality approach, see our security documentation.

Leadership Perspectives on AI for Patents

 “As a global leader in audience measurement and a company built on innovation, we understand the power of transformative technology. We are privileged to have creative colleagues throughout Nielsen that work tirelessly to advance our ability to ensure accurate, representative measurement of truth in a fast-paced constantly evolving media ecosystem. We take great pride in our intellectual property, because it is a reflection of that same tireless creative effort and we are committed to honoring those innovations by continuously developing a patent portfolio equal to the innovations that fuel it. Solve Intelligence helps our team elevate those standards even further by providing the intelligent insights and efficiencies we strive for in our drafting and prosecution workflows. Most critically, Solve is already enhancing our capacity to engage in high-level strategic planning and evaluation of Nielsen’s patent portfolio to ensure it is aligned with business objectives.” -  Sal Karottki, General Counsel/Intellectual Property

"Nielsen's in-house patent team is among the most technically sophisticated and strategically mature IP functions we work with, particularly in its forward-thinking adoption of AI," said David Joo, Founding Member and Product & Partnerships Counsel at Solve Intelligence. "We're proud to support their team in delivering consistently high-quality work while enabling the operational agility required to protect Nielsen's innovations at scale."

Scaling Your In-House Patent Operations

Nielsen joins hundreds of in-house IP teams using Solve Intelligence to streamline patent drafting, prosecution, and claim charting. To explore how Solve can support your corporate IP function, contact our Partnerships team at partnerships@solveintelligence.com or request a demo.